Many packaging businesses are on-demand due to the increasing need for personalized or visually-appealing packages. Packaging companies are also diversifying online and offer bottles, cartons, or pallets for sale to cater to a wider range of potential clients. But what is the reason for this demand for packaging?
Whenever a customer receives or buys a product, one thing that would usually take notice of is its packaging. However, the packaging is more than just the bottle that contains the product or the box that houses the product’s bottle. Packaging also involves the bigger boxes and pallets that keep the products safe. Companies are now more willing to provide bigger budgets for packaging to maximize product protection. With this in mind, let us dive deeper to understand why it is important not to overlook the packaging process.
The Packaging Process
The packaging process is one of the most crucial parts for the completion of your product. The whole process is dedicated to ensuring that the product meets suitable regulation standards and arrives safely towards their destination. The packaging process is the only step throughout the product’s development that involves elements of marketing and distribution since it can provide aesthetic appeal and can protect it throughout its movement and storage.
There are Levels of Packaging
- Primary Packaging
This type of packaging is the one that directly touches the product. Some examples include the plastic pump container of a lotion or the glass bottle of wine since they are in direct contact with the product. The main uses of primary packaging are to protect and preserve the product and inform the consumer of its details.
- Secondary Packaging
This type of packaging is the one that houses the primary packaging of the product. Some examples include the container of 6-packs of beer, or the easily identifiable display boxes that focus on marketing the product’s brand. The secondary packaging protects the primary packaging while also displaying the product’s important information, such as the ingredients, manufacturing date, and the expiry date.
- Tertiary Packaging
This type of packaging is for the overall protection of the product. Some examples include corrugated boxes, large bins, or pallets. These packages come in bulk and are mainly responsible for keeping the products safe and stable as they are stored in warehouses or shipped to different places.
Purpose of Tertiary Packaging
Companies now offer items like pallets for sale online to cater to the demand of both personal and large-scale businesses. But is there really a need for these items? Yes! Pallets can help reduce warehouse costs since they allow the use of air space. If you use pallets, you can reduce the handling time and the possibility of damaging the products from any unprecedented use of force.
A pallet-based storage system that focuses on mechanical handling also minimizes potential accidents from manual package handling or lifting. Additionally, pallets are also sustainable since you can recycle these into re-treated pallets or other wooden projects.
Packaging offers a wide variety of services since it caters to both the marketing and distribution process of the product cycle. Packaging can be levelled as primary, secondary, and tertiary. The different types of packaging share the main goal of protecting the product, ensuring that the consumer’s products are safe and usable.
Author Bio – Maddison Brown is a freelance writer and a GOT fan. Apart from writing quality articles on various niches, she likes to read & write fiction. More than anything, she loves to spend her time with her family, explaining technologies to the elders.